Thursday, November 3rd
2:20 pm - 3:30 pm
*In Person Audience Only

Preventing Fraud & The Importance of Internal Controls

Nonprofits of all types are susceptible to fraud, especially those with limited resources and internal controls.  This session will highlight preventive measures and assessing the strength of your internal controls.  What are the red flags?  What do you do if you suspect fraud?  This session will focus on how you can do your part to prevent fraud.

Facilitated by: 
Sarah Zelhart, CPA, CGMA, Make-A-Wish America

World Wish Day FY23 and Beyond

This session will dive into the multi-year plan to own and monetize WWD as an annual omnichannel platform. MAW will leverage WWD to engage prospective donors, foster a deeper connection to our mission, and increase their likelihood to donate, while galvanizing corporate partners to amplify our message. We will share more on the new vision and approach to WWD, revenue opportunities, scalable activations, and various ways to activate locally.  This session is designed for and will contain information relevant to both Marketing/Communications and Development roles. Our forward-facing approach will focus on linking marketing and development efforts to drive revenue, making attendance important for both teams.

Facilitated by: 
Katie O'Brien, Make-A-Wish America

Join us to discuss how Salesforce has helped shape the work of Make-A-Wish leadership to improve operational efficiencies and supported increased fundraising. Learn key fundraising functions and features for optimization of the CRM system.

Facilitated by: 
Dana Hamilton, Make-A-Wish America

Driving Employee Engagement: Engage. Inspire. Motivate. 

To advance our mission, we need engaged people working together, with each person using their strengths to complement each other. Our ability to achieve excellence and best serve our mission is directly connected to how we build and nurture an environment of collaboration and engagement. 

Our goal as an enterprise includes fostering an environment that: (1) enables consistent levels of high performance; (2) is innovative and drives efficiency; (3) intentionally works to build supportive relationships; and (4) values and focuses on creating engaging, productive and thriving teams. This not only has lasting impact internally, it also cascades to our wish kids and their families, volunteers, donors and local communities. 

This session will be led by experts from organizations that are leading the charge and role-modeling cultures of engagement. Together, they will share lessons learned… What’s worked? What hasn’t? tied to retaining and recruiting fabulous talent. You will leave this session with ideas you can leverage to actively support a thriving workplace culture.

Facilitated by:
Maryann Balbo, Cox Communications, Inc.
Maika Leibbrandt, Gallup
Lori Winters, Southwest Airlines
Natalie Schwimer, Zelle

Understanding Wish Family Gratitude: Converting Appreciation to Engagement

Throughout the wish process, there are moments when a wish family expresses sincere gratitude. This session will help chapter fundraising staff to gain a deeper understanding of the challenges in these moments, partner with the Program team, and elevate alumni engagement focusing on fundraising.

Facilitated by: 
Randall Hallett, Hallett Philanthropy
Justin Aaron, Make-A-Wish America